Her'story
Rita Calloway stands as a reputably known visionary in motion - who's slogan
"Slaying in my own lane"
is more than a mantra - it is a business model that exemplifies a multi-disciplinary artist with a fluent portfolio of published work ranging from hairstyling, to fashion design & creative direction, a CEO that has created several lucrative streams of income under one brand identity.
Styled By Her Beautique has successfully spent a multi-year tenure as a premier brick-and-mortar destination in Portland, Oregon. But for a leader who has always trailblazed the path with evolution, staying stationary was never the end goal.
Throughout her milestone era as a brick-and-mortar owner in Portland, Rita did more than just sustain a business doing services for her community behind the chair. Rita built legacy that left impact, by creating a professional platform that supports, educates & nutures the growth of emerging beauty professionals; both licensed & unlicensed through mentorship & curriculum; empowering artists to reach their highest potential.
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Guided by her philosophy that "Real leaders breed more leaders" The Styled By Her Beautique brand has a Herstory of successfully aiding several aspiring stylist in the urban Portland metro area with receiving their official natural hair care licensure and continues to offer real skill-building through immersive courses & camps for both adult & junior cosmetologists.
"Education has been implemented into my blueprint since day one, I was hosting classes my first year in business. The same exact classes I still host 13 years later."
In a bold strategic pivot, Rita scaled Styled By Her Beautique into a trademarked mobile concept - a transition that disrupts the traditional industry structure yet preserves the brands service menu, core principles and values. Opening a new lane of opportunities towards expanding the businesses national territory and reach.
"I've already made my mark in Portland, it's time to build somewhere new. This move is about ownership, releasing myself from a commercial lease- allowing me freedom to take my artistry and my legacy to wherever I choose to next."
Currently the owner of two custom trucks, Rita has focused her primary operations in the heart of Houston, Texas. By maintaining her secondary unit in Portland, Oregon, she ensures her brand’s legacy remains anchored in the Northwest, by always keeping the 2nd custom truck of her fleet ready for future engagements while she pioneers her expansion in the South.
Stay connected with the brand that’s "slaying in its own lane".
Whether you are looking for professional salon services, training, mentorship, or your'e simply looking to support the next pop-up shop . Browse online to book your next appointment, all-inclusive mobile experience, shop staple Styled By Her Beautique products, & learn more about upcoming activations in Houston and Portland.